Gary North published a great article today titled Watching the New York Times Self-Destruct.1 He talks of the end of an era — the end of the newspaper. I was born in 1974 and I still read newspapers. I ran print newsletters for years and they were successful enough. I killed all but 2 of my newsletters last year and I accepted the online blog format. I produce and finance music groups and some video groups as well as write online, and I’m on the verge of releasing 2 new books in e-book format (free) as well as in print format.
As many know, I’m anti-copyright — I don’t believe that you should retain any legal protection for anything you create if you release it to the world in any form. I believe there are ways to protect what I consider a “moral” right to be known as the original author of an exact work — if someone copies my words and attempts to call it their original thought, I’ll work to embarass them and call them out. If someone copies my words and republishes them and doesn’t make it seem like they’re the original author — I’ll gladly accept it as they’re working to grow a market bigger, and a bigger market means more customers for me even if they never knew I was the original author.
When I give money to a band to create new music, I work out an agreement that they’ll release their recorded music for free and allow others to copy it for free. So far, no band I support has seen their music “stolen” and renamed with a new band name — and the music they’ve freely given out has provably increased their fanbase which has increased their ticket sales at live shows (which has increased their merchandise sales). Music on a CD or MP3 form is an advertisement and a marketing gimmick — the real money is in live face-to-face performing. Anyone can copy a CD, very few can mimic the processes that create the composition.
When I give money to a videographer to create videos, I work out the same agreement — give away your videos in order to promote your next production. Sell your videos to those who want to see you create more. When you do create something new, charge the first batch of fans to see your video before anyone else. There is a market in the entertainment world, but the live market is very different than in music. My long term goal is to work with theatre groups to provide free digital copies of their past performances in order to drive business to their local theatres. For those making larger scale videos, the market is always in the value-added product. Don’t sell just one video, sell a subscription to receive all future videos for a certain period of time. Even a US$30 a year subscription is good income if you entice just 2000 subscribers. Don’t be lazy — constantly create.
It is in the print media world that I am at a loss as to what to do. I love e-books but I hate reading them on my PDA or laptop for long. I want paper. So do most readers. The two books I will be releasing in e-book format would do much better in terms of distribution if there was a new way to produce the book format. Maybe we need to start seeing “Book Binding” kits at Office Max or at Target. I’ve bound my own books before (tedious), and I definitely dislike 3-ring binders (unprofessional and too large). Why haven’t we seen a market to convert e-books into print books easily?
That is what I am calling on “society” and the entrepreneurs to work on — the “Physical E-Book Kit.” First, we need to figure out what the best format would be. I’d like to see a kit that includes paper (thinner than the current inkjet/laser paper we use) precut to a certain format, let’s pick 6.5″ x 4″ as an estimated size. By offering a preset size, just like a paperback, we can allow publishers to use that size when creating their PDFs or other formatted text. We need some sort of binding mechanism — I’ve always liked what the Bind-It2 corporation uses: premade binders with hot glue in the seam portion. Put your pages in the binder, put the binder in a device that seems to be a regular clothes iron, press a button, warm up that glue, wait 30 seconds for it to dry and you have a permanent bound book. I own a Bind-It machine myself for my corporate brochures and submittals, and it works great. Why isn’t the device available in a competitive atmosphere for US$10? It’s a hot plate and a plastic shell.
What is the cost of 500 sheets of thin low-quality recycled paper at that size? I can’t imagine it being more than US$5, if that. I can buy a ream (500 sheets) of great quality laser paper for US$2.99 in bulk. This is less than half that size (but a much smaller market). Can you imagine the market that could pop up for home-bound e-books if it ever came to the market?
Of course the market won’t happen. E-book publishers don’t want any teenager in his bedroom to be able to crank out duplicates of the e-book for US$3 per copy. It could hurt Amazon and Borders and the million bookstores out there. Thank you copyright for that monster which restricts the market.
I’m still willing to come up with a solution and self finance it. I can buy one of those tea-cup boilers that plugs into the outlet for US$1.99 at the dollar store. This device shouldn’t be much more expensive. If anyone has any thoughts or ideas on how we can create a home-binding kit for e-books, come and discuss it at the repudiate copyright forum.